eBookPro Review

By Joy Healey  

I've been reading Martyn's mini-course on eBooks with interest.

Having sold hard-copy information products, with the attendant expenses of production and distribution, eBooks was an area I'd wanted to get into for some time.

However, although I had dipped my toe into the waters gently, I had already encountered some of the problems he mentioned, which discouraged me from seeing eBook production as something worth spending much time on. I won't repeat Martyn's course, but, to summarise, my two main worries were:

1) Finding someone had stolen my eBook and was selling it under their own name on eBay at £1

2) People returning the product and claiming a refund, despite having kept a copy

Then I was introduced to eBookPro, which solved these problems and others I hadn't even thought of, so I bought it and having tried it out for a few weeks, I have been delighted with my purchase, finding it very easy to produce impressive results.

The editor has a particularly useful feature, in that you can work in one of three modes.

a) If you have no knowledge of HTML, use a WYSIWYG editor on one of the pre-formatted templates

b) HTML experts can work directly with code

c) HTML beginners, like me, can work with a split screen that shows the design at the top 'as the user will see it', and at the bottom, the underlying HTML code.

I developed my books based using the pre-defined templates to benefit from a consistent format, chapters, page-turning, website links, graphics, video and audio. This gives a far more professional result than I would have been able to put together myself.

The package comes with excellent online video tutorials so that I had something to show for my work within an hour. If you have questions that aren't answered in the on-line help and tutorials there's very good email support from real people. (Don't you just hate auto-responder support emails where it's obvious no-one has read your question!) When I had one particularly challenging problem, the support people logged into my machine to give 'Remote Assistance' and actually fixed the problem before my eyes. Emailing back and forwards could have taken for-ever, but this got me "back on the road" in no time.

All ebooks are registered centrally, so after making a sale, if someone decides they want a refund or puts a "chargeback" on their credit card, I can simply "deactivate" their eBook so that when the eBook checks back with the registering server, it becomes unavailable to that user!

eBookPro will even let you set the number of times EACH READER can register their eBook to prevent sharing and theft. The default has been set to "two registrations", but you could easily change this to let the buyer 'share' their password with ONE other person, or even provide a "share it with a friend" feature, an excellent way of spreading the word about your product.

Because eBookPro gives this full control over every single eBook you sell or give away, it's easy to offer "free trial" eBooks that give readers full or partial access to your information for a limited time. If they don't like the eBook, they simply say "no thanks" and you shut off their eBook access from the control panel. Trial book promotions such as this are an excellent way to boost sales.

Another important facility is the ability to collect the contact information of every person who reads your eBook, because often an eBook is a loss-leader given away as a list-builder. If you can't follow up with potential sales leads, you're losing future profits. It's commercial sense to collect the first name, last name, and e-mail address of every person who reads your eBook.

And of course when you capture this contact information, you must get permission to send these sales leads e-mails in the future using an opt-in offer, all of which can be done easily with eBookPro.

Another theft prevention measure is that you can decide whether to allow your eBook to be printed or not, even down to selecting specific lessons or chapters. This would make it extremely difficult for someone to steal your work by retyping it.

Although I haven't yet tried this, eBook Pro 6.0 integrates seamlessly with the same publisher's Mailloop e-mail automation software so that eBooks can be delivered to customers on your behalf, within minutes of their order, and every new customer is automatically added to a detailed customer database on your own computer.

Feel free to download a copy of one of my very first attempts: http://www.millionaireways.com/eLottery.exe   Hopefully this will give you an idea of what you can achieve very quickly formatting-wise. This doesn't actually do justice to the facilities, but I put it together really quickly because my main priority was to urgently replace what I had already produced with something 'one level up' in presentation.

After months of struggling to learn more about Internet Marketing I've found a suite of resource and courses that's helping me on the way. Follow my progress as an Internet Marketing Beginner at: http://internet-marketing-beginner.blogspot.com/

To find out more about eBookPro, visit: http://www.ebookpro.com/t.cgi/915725

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